Business Wire Announces Neon Roots and Epson App Development Partnership

Epson has proudly announced their new Datacom and Cable Labeling App for Android that Neon Roots helped build.  Business Wire dropped the press release this week which has plenty of mentions of how our Los Angeles development shop partnered with the tech giant to help their labels go wireless.  Check out the full press release below.

Epson Introduces New Datacom and Cable Labeling App for Android Devices, Delivering Portable and Easy Label Creation to the Datacom Market

New Datacom and Cable Labeling App for the LabelWorks LW-600P Enables Users to Print Custom Labels for Patch Panels, Cables, Faceplates and More

LONG BEACH, Calif. – Feb. 23, 2015 – Epson America today announced that its smartphone and tablet-based Datacom and Cable Labeling Solution is now available on Android. The solution, when paired with Epson’s LabelWorks™ LW-600P wireless Bluetooth® label printer, empowers IT professionals and system administrators to create labels for new and existing networking installations from the convenience of a portable Android mobile device.

Developed for Epson by Neon Roots, the Epson Datacom and Cable Labeling app comes preloaded with label templates for patch panel, cable wrap, faceplate, and cable flag labels. All app-based label templates will support the TIA-606-B industry labeling standard, providing a convenient way for users to align the labeling of their network hardware to the specification.

Used in conjunction with the app, Epson’s LabelWorks LW-600P will provide unmatched mobility, convenience and affordability. Utilizing Bluetooth connectivity and powered by the included AC adapter or 6 AA-sized batteries (optional), the LabelWorks LW-600P enables wireless printing of durable adhesive labels in tape widths of 6mm (~1/4”), 9mm (~3/8”), 12mm (~1/2”), 18mm (~3/4”) and 24mm (~1”). The printer can fit easily in a toolbox or a briefcase and comes with an automatic cutter that reduces waste and saves money.

“By introducing the Datacom and Labeling App for Android, Epson is continuing to provide the industry with new ways to conveniently create, preview and print labels for patch panels, cables, face plates, and more,” said Anna Jen, director, New Ventures/New Products for Epson America. “The easy-to-use system allows users to create, preview and print labels directly from their favorite mobile device, and ensures that the desired label complies with the industry’s TIA-606-B labeling specification, if so desired.”

Epson’s Datacom and Labeling apps for iOS and Android were developed by Neon Roots, an LA-based mobile development firm that specializes in responsive web and mobile applications.

For complete LabelWorks LW-600P specifications, pricing, and additional information, The Epson Datacom and Cable Labeling app for Android is available now from the Android App Store and is free to download.

About Epson

Epson is a global innovation leader dedicated to exceeding expectations with solutions for markets as diverse as the office, home, commerce, and industry. Epson’s lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 72,000 employees in 94 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. Epson America, Inc. based in Long Beach, Calif. is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit:

You may also connect with Epson America on Facebook (, Twitter ( and YouTube (

Augmented Reality: Reshaping the Business Sector in 2015

UK writer and guest contributor, Jennifer Birch, returns to our blog to follow-up her take on “Why Augmented Reality is the Future of Marketing,” with “Augmented Reality: Reshaping the Business Sector in 2015.”  Don’t forget to follow Jennifer on Twitter at @WrittenByJenni.

With the growth of technological adoption, consumers are now becoming more reliant on their devices to source more information on products they want to purchase. Thus, many businesses are maximizing and incorporating various innovative solutions in their marketing strategies. One of these innovations is Augmented Reality, where reality that is shown on the screen is enhanced by overlaying virtual content (text, audio, video, etc.) onto objects in real-time. Gartner revealed early last year that AR “will become an important workplace tool” with its reliable information gathering. In this article, we want to provide you with various ways on how it can reshape the business sector this year.

Wearables Lead to AR Adoption

In today’s mobile-reliant world, consumers are adopting various trends in technologies, such as wearables. Today, smartwatches and fitness bands are dominating the tech-focused conferences such as CES 2015. In fact, its market is expected to grow this year, especially with the release of much-awaited devices like the Apple Watch. However, wearables will also pave the way for businesses to connect with their target market by adopting Augmented Reality to be viewed on wearable devices.

Previously, we’ve featured Neon Roots’ project from CES 2015. At the Las Vegas event, attendees witnessed the state-of-the-art smart glasses by Epson called the Moverio BT-200, where we demonstrated several AR games using the device. With innovations such as this smart gadget, businesses are given more ways to connect with their current and potential consumers in the most innovative and interactive way.

Changing the Advertising Game

Advertising and marketing will be one of the sectors that will highly benefit from this innovation. With the help of augmented reality, the boring print ads will be more interactive and fun through applications that maximize the features of this technology. In the United Kingdom, AR has reshaped the world of advertising early in the game. Back in 2012, Telefonica, the mobile operator owning O2, was reported to work with HP to integrate AR technology into their advertising strategy. Through a free iOS and Android application, consumers will be able to unlock digital content such as videos, 3D animation, and even coupons from various companies. “Augmented reality has the potential to fundamentally change advertising, transforming current static formats and introducing new levels of interactivity,” said Shaun Gregory, Global Director of Advertising at Telefónica Digital, in an interview with TechWorld.

Sharing Real-Time Information

Another benefit offered by AR is giving users real-time information in a more reliable, inventive, efficient, and cost-effective way. Instead of reading across a whole article online to find what you’re looking for, you are now able to view the answers immediately right through the application on handsets or tablets or even via smartwatches. Through Augmented Reality, the IT personnel, for example, will be able to gather information remotely or assist other company staff without the need to leave their office or the server room.

INC said there are various business teams that could highly maximize this technology. Here are other ways AR changes the market:

 Packaging – Inform direct warehouse employees of the right items to pick and pack.
• Window Shopping – Consumers will be able to scan items and purchase them instantly via their mobile devices without the need to go inside the store.

As technology continues to develop and many consumers of all ages adopt this digital trend, many businesses are now looking to turn their usual marketing campaigns into innovative ones through Augmented Reality. How do you expect your business to reshape using AR?


About the Author
Jennifer Birch’s career in tech writing has influenced her to learn about various technological innovations such as Augmented Reality, NFC and Web 2.0. She’s passionate in covering its developments and disseminating her knowledge to the world wide web. Connect with her through Twitter and Google +.

The NOWL App Can Help You Decide What to Do in Los Angeles (HINT: It’s Hang Out with Snoop Dogg)

As a mobile development shop located right here in Los Angeles, the City of Angels is our home base.  For those unfamiliar with the city, and hell, even those that have lived here their whole lives, the sprawling metropolis can be overwhelming.  There’s never a shortage of things to do here, but sometimes when you have too many choices, you end up not making a choice at all.  The NOWL app is her to help you cut through the clutter – oh, and they want to help you meet Snoop Dogg, so there’s that, too.

The NOWL App Can Help You Decide What to Do in Los Angeles (HINT: It’s Hang Out with Snoop Dogg) Neon Roots recently collaborated with Serendipitous Inc., to develop the NOWL app for iOS.  The NOWL app’s mission statement is to ‘Bring the world together now’ – a lofty goal, but they’re doing their damndest to make it happen.

The app allows you to ask questions that can be answered anywhere, by anyone, so you can find out what’s happening at that very moment.

  • What’s going on now?
  • What’s the style now?
  • How long is the wait now?
  • How busy is it now?
  • Who’s performing now?
  • How’s the weather now?

Catch the theme?  It’s about NOW.  Right now.  It’s all about helping you live in the moment.  Instant updates, right to your mobile device, just by asking questions.  So you ask a questions about a location, about anything, and any user with NOWL can answer as long as they’re within 125 meters of the spot.

How Does Neon Roots Fit Into This?

Our Los Angeles mobile app development shop partnered with Serendipitous to bring this high-level idea to life.  Using years of experience in location-based apps, we were there to make sure the app functioned at the highest speed possible.  The questions and answers had to be nearly instantaneous.  Remember it was all about NOW.  Plus, we made it look cool as hell, too.






More Importantly, How Does Snoop Dogg Fit Into This?

Throughout February, NOWL is giving users the exclusive opportunities to see Snoop Dogg in concert.  They’ve already given out passes to go to Snoop’s Grammy party with a private performance.  Now their giving away passes to DJ Snoopadelic this Fat Tuesday in the Gaslamp District in San Diego.

The NOWL App Can Help You Decide What to Do in Los Angeles (HINT: It’s Hang Out with Snoop Dogg)

Each week the winner is chose by whoever gains the most followers in 5 days.  To learn more just head HERE.   And to get the NOWL App and stay up-to-the-second updated on everything LA go HERE.  Oh, and hurry up.  Remember it’s all about NOW.

Digital Storytelling: Shaping the Future of Journalism with Professor Robert Hernandez

“How do we tell stories?”  It’s the question that journalists have always asked themselves, should always ask themselves, and for generations, their story-telling techniques remained tried and true.  Newspapers, magazines, television: this is how the masses absorbed their information… but the times they are a-changin’.

The rapid advent of new technologies has opened up a world of possibilities for young journalists, and Professor Robert Hernandez at the USC Annenberg School for Communication and Journalism is working to make sure that new tech is embraced to its fullest by future storytellers.


Putting the AR in Journalism

Neon Roots had the pleasure of working with Prof. Hernandez and the talented students in his AR Storytelling and Journalism class.  Through our collaboration, the students were able to develop the ARchive LAPL app, which allowed users to learn about and interact with the Los Angeles Public Library through a fully immersive augmented reality experience.  That mobile app has since been released to the public and is currently available at the iTunes store.  You can learn even more about it in a recent blog post.

The Glass in is the Class

But augmented reality is only one emerging technology, and last semester Prof. Hernandez and his students set their sights on Google Glass.  After a 15 week hackathon of research, development, and rigorous testing, the Glass Journalism class unveiled their Glass Genius app.

The first-of-its kind Glass journalism class brought together a diverse group of students from those pursuing Public Relations to Augmented Reality to DIY Designers.  Collectively, they utilized Glass to share an assortment of POV stories and interactive experiences.

The Glass Genius App is now available as an APK (Android application package) which can be side-loaded in your Glass.  The amount of thought and detail the class put into the creation of this app is what truly sets them apart and keeps Los Angeles development shops like ours excited to collaborate with them.

Through voice commands the app can launch a speed-reading news app, a video explorer app showcasing POV short videos, or launch an audio knowledge engine that can bring up a wealth of information by simply saying a few key words.

You can get all the info you need at

Digital Storytelling: Shaping the Future of Journalism with Professor Robert Hernandez


Virtual Reality Bytes

This semester Prof. Hernandez and his students will be exploring the integration of Virtual Reality and journalism as they look for solutions using devices like the Oculus, MozVR, Google Cardboard, and others.  It’s interesting to hear just how much the students get to become content creators, shaping the semester as they pitch ideas that will ultimately end up as a tangible app in a user’s hand or in this case, attached to a user’s face.

The Bright Future of Digital Storytelling

That’s what’s truly special about Prof. Hernandez’s classes.  This isn’t simply educating young journalists on the possibilities of tech integration; they aren’t just talking about it.  They are building these products, fully functional apps and devices that are setting precedents and shaking journalistic tradition at its very core.

Digital Storytelling: Shaping the Future of Journalism with Professor Robert Hernandez They’re bringing diverse students together to explore storytelling in journalism using all the tools available and considering all the tools on the horizon.

Journalism by its very nature cannot remain stagnant.  The world is changing, so the way we share what’s happening in it has too as well.  Prof. Hernandez assures that his classes will continue to ask the question, “How do we tell stories?”

They will continue to take the lead for journalism in wearables, VR, AR – whatever new tech springs up from the buzzing minds of developers, and they’ll continue to show us what the first draft of these integrations will look like.

Development shops like Neon Roots will continue to play our role, filling in knowledge gaps, using our experience in app and product development to make sure these visions are realized.  Collaboration while always be paramount.

So what will an article, a news story, relevant modern journalism look like in the future?  Prof. Hernandez’s and his classes are as good a measure as any.

A Look at the AR Trivia Game From CES 2015

Our booth at CES 2015 was a hotspot of activity for those wanting to check out our work with Epson’s Moverio Smart Glasses.

We partnered with our good friends at Way Too Digital to develop an augmented reality trivia game.  As we mentioned in a previous post, the booth was even visited by Google co-founder Sergey Brin, who scoped out the competition to his Glass by playing our game.

Now you can check out some video from the Vegas floor of the AR trivia game in action!

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