TechCrunch Talks To Karl House About Veteran Rootstrap Startup FanBread

Our Los Angeles mobile development shop gets the chance to work with a lot of bright entrepreneurs, men and women that have a strong vision for a startup or product and need someone to help them realize it. That’s why we created Rootstrap. We’re sure you’ve heard us talk about it a lot, but we’re going to talk about it some more.

Rootstrap is an idea incubator, an inception process that helps Product Owners map a blueprint for the creation of their product. It’s a vital part of the development process, and it works. How do we know it works? Because we have the success stories to back it up. FanBread is one of those success stories.

Popular tech news site TechCrunch recently spoke with FanBread founder Karl House. Here are some of the highlights of what they had to say about the Rootstrap veteran.


If you’re big on YouTube or Vine or whatever, a startup called FanBread aims to help you make money — specifically by building and monetizing a website of your very own.


At FanBread, [Karl] House said he’s turning the successful strategies he saw at Smosh into an “influence accelerator” product.

“We look at influencers very much as a publisher,” he said. “They’ve done the hard work of building a social footprint, but the vast majority of them don’t have an owned-and-operated property.”


FanBread can also help these influencers make money through native, mobile and video advertising, merchandise sales and affiliate links. Asked about Niche (recently acquired by Twitter) and other social media ad companies, House suggested he aims to build something that’s “truly a platform,” allowing advertisers to work with many more creators and publishers, rather than just a few big names.


The full article over at TechCrunch is definitely worth a read. Karl House gives a lot of great insight into what makes FanBread so special. He’s also previously spoken on his experience with Neon Roots and Rootstrap.

“Ben, Drew, and the Neon Roots team really came through for me. With the Rootstrap process, I was able to identify FanBread’s key product features and explore potential roadblocks before building. At the end of the two week process, I had mocks, user stories, and the core building blocks to develop with confidence. I highly recommend Ben and the Neon Roots team for any company looking to take an innovative product to market.”
-Karl House

To learn more about Rootstrap and to get more success stories like FanBread head to the Rootstrap site and poke around for a bit.

ContractIQ Releases Annual Mobile App Developer Economy Report

ContractIQ, a site for connecting entrepreneurs with the world’s top mobile app developers, has released their “Annual Outsourced Mobile Development Trends & Price Benchmark Report.” The report is full of some pretty valuable information for those of you considering hiring a Los Angeles mobile app development shop.

Head to the ContractIQ site to download the full report. ContractIQ also reached out to us to talk about Neon Roots and our role in the future of mobile development in Los Angeles and throughout the world. You can watch the full interview HERE.

Way Too Digital Showcases Our Partnership At CES 2015 In New Video

Our good friends at Way Too Digital have put together a great sizzler video showcasing our partnership with them as we unveiled new augmented reality apps and games for Epson’s Moverio Smartglasses at CES 2015.

Check out the video to see our hard work in action on the floor of CES as well as at the Wall360 Opening Night party. You can get more info about the event by visiting our previous blog entries “Neon Roots Heads to CES 2015 to Show Off the Latest in AR Technology!” and “CES 2015: Our Place in the Future of Augmented Reality.” And thanks again to Way Too Digital. We look forward to more exciting partnerships in the future!


Salted Brings A World Class Culinary Education Right To Your Home

Recent years have seen the rise of the celebrity chef. Media is dominated by the likes of Bobby Flay, Mario Batali, and Gordon Ramsay, while you can’t turn on your television without catching an episode of Top Chef, MasterChef, Iron Chef, or countless other Chef-inspired programs. Public excitement over food has sent many to their own kitchens, hoping to recreate the dishes they’ve seen on TV. But while many are happy to toss together whatever ingredients Rachel Ray suggests, some still strive for a more proper culinary education. Enter Salted.

The brainchild of Jeff Applebaum, a passionate home chef and foodie in his own right, Salted is offering a world-class crash course in all things culinary without the hefty price tag that comes with brick and mortar institutions.

But this isn’t merely an educational substitution – this isn’t home cooks on Youtube telling you how to make their grandma’s secret recipes. Salted looks to rival the likes of top tier culinary schools like Le Cordon Bleu or L’Academie de Cuisine, all from your home computer.

Jeff saw the huge gap between those that wanted to get a world class education and those that could actually afford it, and through his online cooking school, he knew that gap could be closed. Salted is a proper culinary education, building long-term relationships with their students, and 100% preparing them for cooking in the real world.

You’re learning skills from expert chefs with step-by-step instructions in hi-definition video tutorials. The site covers everything from How To Cook BootCamp to Introduction to Mexican Cooking to GameDay Food Staples. Honestly, there’s too much to mention.

There’s also some free content there as well including recipes that you can browse by Ingredients, Cuisine, Dish Type, and even Mood. There are also readily accessible free How-To tutorials that will teach you how to pick the best fruits and veggies, properly carves a turkey, and many other cooking essentials.

Online Education Meets Tech Innovation

Neon Roots was there to shape Jeff’s vision for Salted through rapid iteration and agile development, landing on his MVP (minimum viable product) to get the highest return on the product with the smallest risk possible. Our work at the inception of Salted and putting it through our intensive product development service Rootstrap made that MVP development possible and helped determine how extensive this online school could ultimately be.

Salted has a lot of working parts and functionality and ease-of-use is paramount in getting new students on board and keeping them there. Our Los Angeles development shop used our talents to design and develop a site that captured the prestige of the product and found the best media player to stream Salted’s high quality video across multiple platforms and devices.

Salted is one of those high-concept, innovative ideas that we love to get behind. So close your browser, stop watching My Drunk Kitchen, and go check out the Salted site.


Business Wire Announces Neon Roots and Epson App Development Partnership

Epson has proudly announced their new Datacom and Cable Labeling App for Android that Neon Roots helped build.  Business Wire dropped the press release this week which has plenty of mentions of how our Los Angeles development shop partnered with the tech giant to help their labels go wireless.  Check out the full press release and some images of the app below.

Epson Introduces New Datacom and Cable Labeling App for Android Devices, Delivering Portable and Easy Label Creation to the Datacom Market

New Datacom and Cable Labeling App for the LabelWorks LW-600P Enables Users to Print Custom Labels for Patch Panels, Cables, Faceplates and More

LONG BEACH, Calif. – Feb. 23, 2015 – Epson America today announced that its smartphone and tablet-based Datacom and Cable Labeling Solution is now available on Android. The solution, when paired with Epson’s LabelWorks™ LW-600P wireless Bluetooth® label printer, empowers IT professionals and system administrators to create labels for new and existing networking installations from the convenience of a portable Android mobile device.

Developed for Epson by Neon Roots, the Epson Datacom and Cable Labeling app comes preloaded with label templates for patch panel, cable wrap, faceplate, and cable flag labels. All app-based label templates will support the TIA-606-B industry labeling standard, providing a convenient way for users to align the labeling of their network hardware to the specification.

Used in conjunction with the app, Epson’s LabelWorks LW-600P will provide unmatched mobility, convenience and affordability. Utilizing Bluetooth connectivity and powered by the included AC adapter or 6 AA-sized batteries (optional), the LabelWorks LW-600P enables wireless printing of durable adhesive labels in tape widths of 6mm (~1/4”), 9mm (~3/8”), 12mm (~1/2”), 18mm (~3/4”) and 24mm (~1”). The printer can fit easily in a toolbox or a briefcase and comes with an automatic cutter that reduces waste and saves money.

“By introducing the Datacom and Labeling App for Android, Epson is continuing to provide the industry with new ways to conveniently create, preview and print labels for patch panels, cables, face plates, and more,” said Anna Jen, director, New Ventures/New Products for Epson America. “The easy-to-use system allows users to create, preview and print labels directly from their favorite mobile device, and ensures that the desired label complies with the industry’s TIA-606-B labeling specification, if so desired.”

Epson’s Datacom and Labeling apps for iOS and Android were developed by Neon Roots, an LA-based mobile development firm that specializes in responsive web and mobile applications.

For complete LabelWorks LW-600P specifications, pricing, and additional information, The Epson Datacom and Cable Labeling app for Android is available now from the Android App Store and is free to download.

About Epson

Epson is a global innovation leader dedicated to exceeding expectations with solutions for markets as diverse as the office, home, commerce, and industry. Epson’s lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 72,000 employees in 94 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. Epson America, Inc. based in Long Beach, Calif. is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit:

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