2016 Year In Review

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

2016 went by fast. Like really, really fast.

But in spite of the speed, 2016 was NR’s best year yet by a long shot. We launched more internal products than ever, saw the first acquisition of a Rootstrap alum, and cut the ribbon on an art-filled mansion/new creative headquarters in West Hollywood. We saw more progress this year than I could have dreamed of, and we’ve learned a lot about how to approach taking NR to the next level in 2017.