Will Uber Become A Cautionary Tale?

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Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

It feels like everyone now uses Uber. Late night out? Let’s Uber home. Late for work? I’ll get an Uber. For both investors and consumers, Uber stands as the benchmark for technological success. After all, it’s the $62.5 billion-dollar gorilla. That makes it even larger than Ford Motor’s market cap.