Augmented Reality Enters The Retail Biz

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Several companies are beginning to conceptualize and develop Augmented Reality platforms that will improve the retail experience for consumers.  Mashable reports that in the coming years companies like Holition, will be able to provide AR solutions that allow customers to virtually try on clothing and jewelry in an Augmented Reality experience.

The question remains whether or not an Augmented Reality retail experience can replace the sensory feeling of physically trying on clothing in retail stores.  Nonetheless, Augmented Reality can provide a useful and creative solution to retailers on the web.  One of the largest problems facing online retailers is the large amount of returned goods they receive.  An AR solution to sizing mishaps could provide the consumer an effective way to shop online without hesitation.  This will effectively decrease the amount of returns online retailers and ultimately increase revenue, for most online shopping sites currently lose money on returned items due to shipping costs.  Augmented Reality is certainly in its infancy stage, but there appears to be a bright and useful future ahead should web developers continue to seek out inventive and creative solutions for real-world problems.

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