How We Build Client Apps: Ruby On Rails

Rolan Gregg

Neon Roots Contributor

When we build a client app, we almost always use a tool called Ruby on Rails. Let’s take a look under the hood about what this means for our products and how it can influence the outcome behind your idea.  Don’t worry, we’ll leave out the tech talk.

What is Ruby on Rails?

Ruby on Rails is a programming language that we use to convert your notebook sketches and brainstorming sessions into an app or a website. This is the language that our programmers use to code and build your ideas.

Why use that to build my app?

There are a ton of coding languages out there but Ruby on Rails stands out for a few important reasons.

  • Fast: Rails is fast. It speeds up everything from the framework to the documentation. This is what we want to get your product into development right away.
  • Flexible: Creativity’s best friend is flexibility. Rails lets us make changes and build out possibilities in an easy and uncluttered way. If an aspect of development needs to go in a new direction, no problem. Using Ruby on Rails lets us fluidly move in that direction so we can make the best product possible.
  • Testing: Rails is designed to be tested. This is great news! The more testing we can do, the sharper the product will be. The fact that Ruby on Rails encourages product testing is just another way it supports creating quick and quality products.
  • Lightweight: Ruby on Rails allows us to code in a streamlined way instead of a clunky way. This is great for producing valuable and professional products that are free of restrictions and open to collaboration.
  • Agile: Rails keeps us agile! This means we can continuously evolve the code for your product without having to go back to the drawing board. Development doesn’t have to stop with v1.

ruby on rails

Great for growth, sustainable for success

One of the many exceptional qualities of Ruby on Rails is that it’s perfect for startups or new ideas. It allows us to quickly get a first iteration of an idea into production and tested. This allows us to check the mechanics, but more importantly it allows us to reconfigure the root of the project. Maybe your idea looked great on paper but once it’s a tangible product, you realize that it misses the mark of the core audience or it needs a really rad function that would set it apart from competitors. We can easily go back to the shop and reconfigure the first version into a more evolved idea.

Rails not only supports the fluid ideas of creativity but it’s also known for its sustainability. This isn’t just a tool for new ideas. Ruby on Rails runs some of the biggest names in the tech industry. Hulu, Airbnb, and The Bleacher Report are all industry standouts who have built and maintained products with Ruby on Rails. The scope of Rails is impressive and it can scale with a project from idea-on-a-napkin to high volume success.

Rootstrap + Ruby on Rails

Rootstrap and Rails create a powerful partnership. This flexible and fast programming language helps us uphold some of the core concepts of Rootstrap. We can concentrate on the user experience, visual design, and product goals instead of compartmentalizing the coding from the product’s overall function.  It’s also a popular language so outside developers should have no problem contributing to the project.  Want more info on how we build client products with Rootstrap?  Get in touch!

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