All-Star NR Client Nick Adler Talks Snoop Dogg And New Tech

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

The convergence of entertainment and tech is where Neon Roots strives. It’s in this space that we’ve had the pleasure of working with the Cashmere Agency and their Director of Creative Strategy, Nick Adler. As the manager for Snoop Dogg, Adler has helped an already globally recognized celebrity make an even bigger splash in the tech world, and Neon Roots has teamed with both of them to bring their visions to life.

Snoop has been an innovator in tech, investing in companies and being the first on the scene of platforms waiting to explode. He was the first celebrity on Instagram after all. We’ve already announced some Snoop related projects like the NOWL app. You can get more info on that in our post, “The NOWL App Can Help You Decide What To Do In Los Angeles (HINT: It’s Hang Out With Snoop Dogg).”

nick adler

There’s a lot more collaborating on the horizon as Neon Roots helps Snoop and the Cashmere team continue to build new innovative tech.

Nick Adler recently sat down with Product Hunt for their Maker Stories podcast series. Listen below to hear about his journey into tech, working with a media giant like Snoop Dogg, and what the future holds.