Why Raising Money Isn’t Cool

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Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

I’m 28 years old. I’ve worked with incredible people to build businesses spread across multiple continents that generate millions of dollars in revenue every year. Instead of a traditional corporate headquarters, the office and creative studio for Neon Roots’ LA team is a beautiful, 4,500 square foot house in the heart of LA with art adorning just about every square inch of the walls. I don’t own a car — instead, I “Uber Everywhere,” just like the rap song. And, most importantly: I don’t have investors. There’s no catch. My partners and I have absolute freedom with these businesses, letting us take them in any direction we feel is best.