Royal Ontario Museum’s Augmented Reality Exhibit

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Similar to a National Geographic Augmented Reality experience, the Royal Ontario Museum in Toronto seeks to bring dinosaurs back to life for its visitors by utilizing Augmented Reality. When visitors to the museum download the app (ROM Ultimate Dinosaurs) to their smartphones or tablets, they only need to point their devices at markers found throughout the museum to trigger the experience. What ensues is virtual insight to what dinosaurs looked like when they were roaming the earth, and how they would have moved about and behaved.

This is a prime example for how Augmented Reality can be used to excite people and inspire exploration and learning. Children visiting museums on a school field trip are sure to be excited by this new interactive way of examining dinosaurs and the museum even provides iPads that are mounted near the dinosaur exhibits for prime viewing.

The Royal Ontario Museum is not the first of its kind to begin experimenting and utilizing Augmented Reality to attract and excite visitors. Art galleries and other museums around the world have begun to incorporate the technology into their bevy of cultural offerings. The marketing research company, ABI, expects that this industry will grow tremendously to “$3 billion in revenue by 2016.” As different companies and artists begin to explore the advantages of Augmented Reality technology it will be amazing to see the different ways in which it is utilized, aside from a marketing tool to reach consumers. Augmented Reality certainly provides utility in many different areas including art and education.