Techy Por El Dia with the Roostrap Team

Chase Sater

Chase Sater

Content Strategy

Montevideo, the capital of the small South American country of Uruguay, may seem an odd place to host a tech education day – but you’d be surprised. Uruguay’s tech industry is booming, with successful startups sprouting up every day and a negative tech unemployment rate (there are more jobs available than labor supply to fill them).

Cultivating Tech Talent from an Early Age

Truthfully, the prosperous tech economy should come as no surprise: Uruguay has invested heavily in growing their technology sector. Plan Ceibal, an ambitious education initiative launched by the Uruguayan government 10 years ago, gives every child a working computer and teaches kids to code in grammar school. With such a commitment to education and a plethora of organizations like CUTI, it makes sense that Montevideo is turning into a hotbed for mobile app development and tech companies.

In keeping with the trend, CUTI promotes an annual “Techy Por El Día” (One Day Techy) program created to get more women involved in the tech sector. As startups and businesses continue to grow, Montevideo’s flourishing tech sector is seeing a massive explosion in the need for young talent. With new opportunities arising every day, Techy Por el Día is a fantastic way for interested students to learn what the field is really like and get hands on experience with different teams across multiple disciplines.

The Roostrap team invited students from the local university and other tech courses centered around development and design. The students were incredibly enthusiastic about the opportunity, and they proved themselves to be bright, competent, and hungry as they worked hands-on with real developers and designers.. The Rootstrap team, for its part, was excited to work together on a different kind of project and motivate new people to get into the tech industry.

During Rootstrap’s Techy Por El Día, both the students and team were lucky to get visited by some of CUTI’s representatives, and Mónica Wodzislawski, a teacher of (User) Testing at the Universidad de la República,

Mónica Wodzislawski (Teacher of the “Universidad de la República” University):

“Rootstrap’s Techy Day surprised me pleasantly because I felt represented and connected with the large group of young women, programmers, web designers, database administrators and project leaders. They described their work with freshness and eloquence.  I would like to highlight, in particular, the values they transmitted to younger women who will, hopefully, be incorporated into the IT world:

  • Commitment and passion for their work
  • The challenge of continuous training and investigating
  • Solidarity and equality between co-workers, men and women without distinction”

Darién Amaral (Student from “UTU”, Universidad del Trabajo del Uruguay):

“I had an amazing experience. I learned a lot about work and studying, personally I felt inspired to keep going this way and to keep my goals until I reach them. They all said they liked their jobs and what they do there and I think I want that for my future.”

Anthony Figueroa (Co-founder/ CTO):

“As a company, we stand out from our competitors for having a higher than average number of girls in the team. From a technical point of view they bring a fresh and unique perspective to the problems and create a great work environment. Diversity is one of our core values, we strongly believe that participating in events like #GirlsInICT helps us to share our culture and principles with the community and create awareness towards our brand.”

Fernando Colman (Co-founder/CEO):

“As a tech company we are very proud of being chosen by girls to work with us. We have an open policy of integration and cultural diversity because we believe in genuine team work, so the more diverse the better work experience we have. We are eager to continue collaborating with all kind of programs that lead us to be a more enriching place to work.”