How To Use Augmented Reality For Your Business

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Although it’s cliche with every emerging technology, augmented reality really can be limitless in the possible uses for your business.  In the simplest of definitions for augmented reality, it is the layering of technology into the physical world.  The only real parameters are held by the imagination of the developers and the client.

Adidas made an unexpected and intriguing entrance into augmented reality marketing with the adidas Originals Augmented Reality Game Pack.  The AR Game Pack consists of five iconic adidas Originals sneakers – the Superstar, Stan Smith, Forum, Nizza and Samba.  Each style has been crafted with an augmented reality code on the tongue of the sneaker.  If you purchase a pair, you can then hold the shoe in front of a computer web camera and once the special code on the tongue is recognized by the augmented reality app, the 3D adidas Originals Neighborhood game will come to life, essentially exploding from the front of the shoe.  Viewers of the AR adidas game can collect various versions of the game and win augmented reality prizes and trophies.

Below is a teaser of the adidas augmented reality app and a great example of augmented reality bridging the gap between technology and individuals through sensory-based experiences.


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Creative Commons Adidas” by eelkedekker is licensed under CC BY 2.0